Who We Are
House Edge Consulting was founded in 2019 by Andy Bentley, a 20-year veteran of the global gaming industry. Andy has held senior roles in online and land-based operations including Head of Gaming, Operations Director, COO and CEO with some of gaming’s biggest brands. This wide-ranging experience has given him an unrivalled view of the key challenges facing the industry. He has worked on major change projects, corporate restructuring, M&A and numerous high-budget projects covering commercial, product, marketing and compliance. He specialises in business strategy & set-up, operational efficiency and specific areas of Casino Gaming including Live Dealer. He is a UK Personal Management License holder and also consults on strategic matters relating to regulatory compliance.
Our Areas of Expertise
Andy works with online and land based gaming clients on strategy, operations and compliance projects. He works on a consultancy basis from a few weeks to several months in duration and can also be available for interim senior management and c-level roles. House Edge has access to a vast network of consultants and subject matter experts who can be brought in at request to manage niche areas of project delivery. We only work with top class, trusted consultants with whom we have a personal relationship. Full details of these services can be found here
Recent Engagements
- Online casino consultancy and new brand launch in the regulated German market.
- Land-based casino consultancy including a period as interim MD in the regulated UK market.
- Online gambling consultancy in the regulated South African market.
- Online casino consultancy with a tier one global slots supplier.
- Omni-channel gambling consultancy in the regulated Belgian, Austrian and Danish markets.
- MGA casino consultancy and operational scaling on Malta.
- Support with the launch of a new sports affiliate site in South Africa.
testimonials
Having worked with Andy at two gaming operators, Genting and bgo Group, I can confidently say that he is one of the most knowledgeable casino leaders in the industry. He has a huge breadth of iGaming knowledge and really understands what it takes to make an online casino a success, weaving together all the elements needed in order to make it run efficiently. This is no small task with the complexities that involves. As well as being someone who can bring real value to any iGaming business he’s actually just a really good bloke and a pleasure to work with, so I would be happy to recommend him to anyone looking to take their business to the next level.
Allan Turner
Big – Picture – Ideas – Personality. Andy has built a reputation within gaming as a great leader with a vast knowledge of the sector and the ability to bring people with him. Possessing a level of insight to be able to challenge area specialists whilst respecting their skill set and encouraging them to deliver the best outcomes possible is a huge talent. This is how large complex projects get delivered and Andy has a track record of doing this. Never short of his own ideas Andy is also respectful and open to challenge, he creates hard working but fun environments to work within, not a common trait but one that is highly motivating for the people around him I have known and worked with Andy for many years and would not hesitate in recommending him to lead any business or project, regardless of size or sector.
Mathew Gully
Having worked with Andy Bentley over many years and in different companies I can attest to his track record of delivery on a product, operational & managerial level which is hard to beat. His knowledgeable and personable approach to business & getting things done will stand him in good stead for taking on many various & challenging projects. He comes highly recommended, and it would be a pleasure to work with him again on future projects.
Ruairi Boyle
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House Edge at ICE London 2020
We still have a few slots left for meetings at ICE London 2020 on Thursday 6th February!
28th January 2020 -
BGO Chief Exec Andrew Bentley departs
Bentley left the online casino firm late December to set up his own consultancy business Online casino operator BGO has kicked off a search for a new group CEO following the recent resignation of former chief exec Andrew Bentley. EGR Intel understands Bentley officially left the operator on 24 December after nearly two years in
28th January 2020