Who We Are

House Edge Consulting was founded in 2019 by Andy Bentley, a 20-year veteran of the global gaming industry. Andy has held senior roles in online and land-based operations including Head of Gaming, Operations Director, COO and CEO with some of gaming’s biggest brands. This wide-ranging experience has given him an unrivalled view of the key challenges facing the industry. He has worked on major change projects, corporate restructuring, M&A and numerous high-budget projects covering commercial, product, marketing and compliance. He specialises in business strategy & set-up, operational efficiency and specific areas of Casino Gaming including Live Dealer. He is a UK Personal Management License holder and also consults on strategic matters relating to regulatory compliance.

Our Areas of Expertise

Andy works with online and land based gaming clients on strategy, operations and compliance projects. He works on a consultancy basis from a few weeks to several months in duration and can also be available for interim senior management and c-level roles. House Edge has access to a vast network of consultants and subject matter experts who can be brought in at request to manage niche areas of project delivery. We only work with top class, trusted consultants with whom we have a personal relationship. Full details of these services can be found here

Recent Engagements

  • Online casino consultancy and new brand launch in the regulated German market.
  • Land-based casino consultancy including a period as interim MD in the regulated UK market.
  • Online gambling consultancy in the regulated South African market.
  • Online casino consultancy with a tier one global slots supplier.
  • Omni-channel gambling consultancy in the regulated Belgian, Austrian and Danish markets.
  • MGA casino consultancy and operational scaling on Malta.
  • Support with the launch of a new sports affiliate site in South Africa.

We offer fresh eyes on business challenges and work with new and established operators to solve problems and improve efficiencies.

Contact us now to arrange a chat - we'd love to hear from you!

testimonials

We only work with top class, trusted consultants with whom we have a personal relationship.
  • House Edge at ICE London 2020

    We still have a few slots left for meetings at ICE London 2020 on Thursday 6th February!

    28th January 2020
  • BGO Chief Exec Andrew Bentley departs

    Bentley left the online casino firm late December to set up his own consultancy business Online casino operator BGO has kicked off a search for a new group CEO following the recent resignation of former chief exec Andrew Bentley. EGR Intel understands Bentley officially left the operator on 24 December after nearly two years in

    28th January 2020

Contact us now to arrange a chat - we'd love to hear from you!