Who We Are

House Edge Consulting was founded in 2019 by Andy Bentley, a 20-year veteran of the global gaming industry. Andy has held senior roles in online and land-based operations including Head of Gaming, Operations Director, Managing Director, COO and CEO with some of gaming’s biggest brands. This wide-ranging experience has undoubtedly given him an unrivalled view of the key challenges facing the industry. He has worked on major scaling and change projects in both B2B and B2C – from business strategy and set up, to growth of well-established operations. His recent casino consultancy experience covers commercial, product, marketing and operational management. He is a UK Personal Management License holder and has subsequently held ‘Key Individual’ status in several jurisdictions.

Project Approach & Areas of Expertise

House Edge simultaneously offers two distinct services to the market:

  • Traditional Consultancy – Contract consulting to deliver an agreed outcome over a fixed period.
  • Project Team Engagements – We construct expert teams to efficiently deliver projects across multiple specialisms.

Andy specialises in business planning, market entries, operational efficiency and specific areas of Casino Gaming including Live Casino, Jackpots and VIP. He works on a consultancy basis from a few weeks to several months in duration. He can also be available for interim senior management and c-level roles.

Our network of consultants make up our project teams, with specialisms including project management, UX, marketing, product and legal. We only work with top class, trusted consultants with whom we have a personal relationship. Full details of these services can be found here

Recent Engagements

  • Omni-channel consultancy in the regulated US market – in NV, MI & NJ.
  • Online casino consultancy and new brand launch in the regulated German market.
  • Land-based casino consultancy including a period as interim MD in the regulated UK market.
  • Online gambling consultancy in the regulated South African market.
  • Supplier review and recommendation for the launch of a UK facing online Sportsbook.
  • Online casino consultancy with a tier one global slots supplier.
  • Omni-channel gambling consultancy in the regulated Belgian, Austrian and Danish markets.
  • MGA casino consultancy and operational scaling on Malta.
  • Support with the launch of a new sports affiliate site in South Africa.

We offer fresh eyes on business challenges and work with new and established operators to solve problems and improve efficiencies.

Contact us now to arrange a chat - we'd love to hear from you!

testimonials

We only work with top class, trusted consultants with whom we have a personal relationship.
  • Meet us face to face in 2026!

    We look forward to meeting clients and industry friends at the following trade shows in H1, 2026: The ICE show, held every year at the Fira Barcelona Gran Via in Spain is the world’s largest iGaming trade show, attracting global executives from the industries’ biggest operators and suppliers. We will be there for the duration

    7th October 2025

Contact us now to arrange a chat - we'd love to hear from you!