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What We Do

House Edge Consulting Ltd provides Strategy, Operations and Compliance consultancy to the global gaming industry. We offer fresh eyes on business challenges and work with new and established operators to solve problems and improve efficiencies. We can be available for short or longer term projects, either remotely or on site in the UK, Malta, Gibraltar or further afield. Our casino consultancy services cover the following business areas:

New Operator Set Up

We provide casino consultancy services relating to all elements of launching an online gaming operation. From business strategy, market KPIs and P&L development to licence applications, supplier selection and operational management- we can support you every step of the way. For larger projects, we can build an expert team, tailored to your business requirements, markets and product proposition.
Operational Management

Our casino consultancy services can provide support on a wide range of strategic and functional projects relating to your operation. We have vast experience in driving growth and scaling gaming operations. This includes commercial development and building high quality teams.
Player Management

We will consult on key elements of the player journey – user value optimisation, comms strategies and incentives. House Edge specialise in VIP gaming and can advise on all elements of gaming risk management and reward structures.
Live Casino Development

We have extensive experience in working with the biggest Live Casino providers in the industry and have many contacts in this field. We can work with you on product strategy, studio design, cross sell campaigns and ‘omni-channel’ development for land based operators.
Compliance Health Check

We have direct experience of the UKGC corporate evaluation process and can work with you in advance to ensure your business is equipped to meet the expectations of the regulator. As experienced operators, we understand the practical implementation of policies and procedures relating to PML responsibilities, AML, RG and other compliance matters. We also have direct experience working with the AGCC and MGA.

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